Services
Information Architecture
Information Architecture (IA) is the art and science of organising and labelling web sites, intranets, online communities, and software to support findability and usability. Effective navigation and searching are dependent on a well–structured IA to meet your business goals.
For multi–layered web sites such as those in finance, e–commerce and the public sector, it is essential to organise functionality and content into intuitive flows and structures that users can easily find and understand.
Benefits:
- Reduce time needed to perform tasks, increase success rate
- Reduce user's effort to find the required information or services
- Improve productivity, gain high profits for product or service based companies
- Reduce frustration and increase satisfaction
- Increase customer retention
We use insights found from user research on how your users think about your content and group them together based on your business strategy. An information architecture is created and tested for your technology.
Methods include:
- User interview
- Contextual inquiry during user observation
- Focus Group
- Card Sorting – this involves a group of users sorting your content and functionality into logical groups and labelling each group
How It Works:
Card Sorting Demo:
Deliverables:
- Detailed task analysis
- Task flow diagrams
- IA structure diagram