Services
User Research
Don't make your users think what you think!
We work with your users to discover valuable insights about their emotions, thoughts and behaviour during the process of interacting with your products and services, and explore ideas for innovation.
We use research methods to uncover insights about your users and their tasks during the early phase of a project to find out the experience they expect. We customise our research methods to suit your project and budget.
Benefits:
- Discover strengths and weaknesses of a product or process
- Ideas innovation for product
- Gain a broader understanding of your users
- Brand/ product enhancement and loyalty by giving what your users REALLY want through your product or process
Methods we use to discover valuable insights about your users:
- Focus groups
- Onsite interviews, surveys and observations
- Online methods including online surveys, online forums, phone interviews and even social network discussions
Deliverables to profile and describe your users include:
- Personas and task analysis – user profiles and descriptions and feedback about tasks
- Scenarios (goal and story based) – documentation of processes and activities
- Workflow/ customer journey – task flow analysis and process diagrams