Services
Competitor Review
To make your product and service the best in your industry, you need to know what is happening in your industry and get a full understanding of what your potential customers is experiencing or may have experienced previously.
We customise the competitor review criteria for the project and cover the following:
- Understand the marketplace, your competitors and their offerings, and how can you maintain your competitive advantage.
- Understand customer interaction processes such as who your users REALLY are, how are they experiencing from your competitors’ offerings that you have not yet consider, which includes social media interactions.
- Identify usability issues and opportunities in the context of your customer needs and preferences that you are competing to meet. What are the useful functionality and its execution that your customers are experiencing? How can you offer a better quality user experience?
- Turbo charge your strategic direction with an action plan: What are the unique selling points of your product in the marketplace to identify the niche within? How do you create a synergy between the user’s experience and your branding?
Benefits
Gather ideas and the best in functionality and design components where your competitors left off that can be leveraged on your site.
Discover strengths and weaknesses of a product or service process.
Comprehensive and actionable plan to the stakeholders responsible for producing the product or service.
Methods may Include:
- Eye tracking: to gather insights regarding customer interaction processes and creates a more effective, efficient and interactive product or service.
- Usability evaluation: to compare your product to your competitors’ using design heuristics (list of recognised usability principles).
- User research methods: to find out how users interact with competing products and services.
- Usability test: to gather qualitative and quantitative data for benchmarking in competing products and services.
When to Apply
We conduct competitor review at any point in the product or service development lifecycle.
Deliverables:
- Comparative analyses with competitor products and services.
- You’ll receive a comprehensive and actionable plan with screenshots for your product and services in your industry.